MINI unveils a radical new concept car this week.
The Aceman sets the tone for future cars with its design language as Mini pushes on towards being an electric-only brand by early next decade.
The Aceman joins the imminent reveals of electric versions of the Mini 3dr hatch and the Countryman SUV.
The new concept, according to reports, slots in below the Countryman but it will have a distinct premium price point. It will be built in China.
According to Mini, the radical look blends the
brand’s famous traditional values with state-of-the-art technology and, as such,
sets a blueprint for the
next-generation all-electric model “family”.
Mini wants to give each model its own distinctive look.
It describes it as giving each model “independent vehicle personalities” (its words,
not mine; car makers do tend to get carried away sometimes).
Also, as part of the new design push, it will no longer use leather for interiors and reduce use of chrome.