SsangYong, the number three selling brand in Korea after Hyundai and Kia is entering the expanding compact SUV segment of the market here with its Tivoli Crossover model.
t comes after a disappointing 2014, when sales of its commercial and passenger vehicles were under the 200 mark, but Irish importer SsangYong Motors Ireland, part of the Harris group of companies, has high hopes for its new offering.
Joe Harris, principal of the import company, says that the new Tivoli will open up a new audience for the brand and he plans for 5pc of the B segment Crossover market which notched up 4,000 sales last year. This segment is growing rapidly and although he has missed the best selling part of the year, he expects over 100 sales by year end with the new arrival.
The company has 12 dealerships, mostly multi-franchise, but plans to expand with new outlets in the midlands and the Galway area.
The new model is on sale this month with a 1.6-litre petrol engine but the 1.6-litre diesel option does not arrive until the end of August. Prices for the petrol models start at €19,995 with diesel prices to be announced nearer the launch date.