Sunday 17 November 2019

'Sport' success sign of things to come as it racks up orders

In demand: Land Rover Discovery Sport
In demand: Land Rover Discovery Sport
Eddie Cunningham

Eddie Cunningham

SUCCESS brings its own problems. The level of demand for the new Land Rover Discovery Sport is such that there has been an 'imbalance' on the supply side.

I understand that May production was oversubscribed and dealers sold beyond their allocated numbers. May is also the final production month for the existing 2.2-litre diesel engine, a spokeswoman explained when contacted by Independent Motors this week.

The brand new 2-litre Ingenium diesel, made by Jaguar/Land Rover in England, moves centre stage from now on.

So some buyers who were expecting a car this month or early in June may have to wait a little while longer. And that means those who didn't, or don't, get their Sport this summer could get the 2-litre in the autumn, the spokeswoman confirmed.

The company has had experience of how demand can outstrip supply with the hugely-sucsessful Evoque. It has been running extra production shifts to keep up with demand.

The Discovery Sport - which comes as a five-seater but with the option of two more - has had a high-profile introduction to the market as much more than a replacement for the Freelander. The current Sport has 4WD but a 2WD version is due later in the year.

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