Ready for take-off and safe to race at up to 285kmh - on an airport runway
It's a great way to safely and legally enjoy the power of a super car.
And it is simple really when you think about it.
Just take your prized possession onto a (plane-free) runway and let yourself safely enjoy the dynamism of a car worth anything from €100,000 to God-knows-how much.
That is exactly what the Runway Club did at Weston airport, Dublin last Sunday when more than 100 'super, exotic and performance' cars took part in the event primarily designed to let people explore their vehicle's ability - in both a safe and legal way.
It is one of the few ways to do so.
More than 1,000 people attended the event to either watch, or participate, as drivers undertook stationary kilometre, and rolling, runs.
Cars included Ferrari 458s and 599s, Porsche 911 turbos, McLaren MP4-12C, Ford GT, Merc C63s, M6s etc.
BMW, the brand sponsor, had its M760Li xDrive which managed more than 260kmh.
That gives you an idea of the sort of speeds being reached: the organisers told me they ranged to as much as 285kmh.
Cars were 'challenged' with setting their own individual Vmax on the runway.
But pairing them against similar-class vehicles engendered a touch of friendly competition too.
This was the first super, exotic and performance car Vmax event of its kind on the island. Similar events globally are hugely popular with owners - and it is easy to see why.
The Runway Club Team and event director Patrick Crowley tell us they intend running other, similar, events here before the end of the year - and have 'big plans' for next year.
I'm sure that will further whet appetites for this sort of super-car event.