Monday 26 February 2018

Quick-off-mark buyers 'save' €8,500 on Mustang

Ford Mustang
Ford Mustang
Eddie Cunningham

Eddie Cunningham

NOT too many modern cars will turn you a quick 'profit' but anyone who bought a Ford Mustang for registration last January is well ahead of the pack.

Indeed they are thousands ahead.

The starting price back in January - it seems just a short few months ago now - was €47,000.

That was for the 2.3-litre EcoBoost version which was what was expected, and transpired to be, the most popular buy of the first 'Mustang for Europe'.

Now the starting price stands at €55,500 - that's up €8,500 on the price from six months ago.

Anyone who took the plunge must be feeling pretty satisfied.

The reasons for the jump are varied. They include kick-off pricing, which had us all scratching our heads saying it was too good to be true, and that it couldn't last.

And how right we were. A key factor too has been phenomenal demand across Europe for the car, so it's a question of supply and demand.

And Ford here are not far off selling their allocation for the year.

Sources tell me the increase has little, if anything, to do with currency fluctuations. It's what the market now dictates as well as the company's early pricing strategy.

For the record, the prices (all up on January) now are: 2.3-litre EcoBoost Fastback manual €55,500 (auto €58,500); 5.0 V8 €71,500 (€74,500).

Convertible: 2.3-litre €61,500 (auto €64,500), 5.0 V8 €79,500 (€82,500).

Irish Independent

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