Saturday 7 December 2019

Irish women say they feel a bit "left out"

Replies mostly back poll findings

Many women feel uncomfortable at dealerships and garages
Many women feel uncomfortable at dealerships and garages
Eddie Cunningham

Eddie Cunningham

Judging by your response, our piece last week on women feeling 'patronised' by the motor industry struck a chord.

We've had women on saying that while they wouldn't feel they needed a man at their side to buy a car or visit a dealership, they can sometimes sense they are treated 'differently'.

The debate was prompted last week by a major survey in the UK (48,345 women gave their opinion) from research laboratory Different Spin.

It found, among other things, that 90pc of the women surveyed would not visit a dealership without a man.

Some of the words they used included "uncomfortable, unpleasant, dreadful, horrific, tortuous, demeaning, patronising, ghastly, sickening."

The responses of Irish women were less emotive. Several claimed they'd had the feeling of "not really belonging" but there was a sizeable minority who said their dealership treated them like "a valued customer".

They saw, or felt, no difference in how they were treated.

Most did agree, however, that they feel patronised by some car advertising.

And they feel strongly about the way some manufacturers drape scantily-clad female bodies over new models at motor shows.

They view this as an historical reflection of attitudes from the global industry.

Most also revealed that they have a large input into researching the purchase of a new or used car with their husband or partner.

One commented: "I will be driving the car as much as my partner so it only stands to reason that I have at least as big a say as he does."

Another said: "A lot of this is hype. There are more women in the industry now than ever, so what's the problem?"

Indo Motoring

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