'I bought my first Cortina for £611' - Ford fan William (89) picks up his 27th new model since 1964
Customer loyalty knows no bounds with William Magahran.
The 89-year-old Dubliner has just picked up his latest Ford.
That makes it 27 - yes, 27 - wearing the blue oval badge that he has bought since his first purchase back in 1964.
It is an unbelievable sequence of buying, ownership and loyalty.
But as a way of, maybe partially, explaining such devotion to the marque, consider the fact that his late father drove a total of 25 Ford cars and vans in his time.
And it doesn't end there.
The generation Ford-buying game continues apace with William's daughter Helen.
She is already on her eleventh Ford model.
It is, by any measure, an extraordinary level of buying by one family.
William lives in Templeogue, Dublin and is a familiar sight at Rathfarnham Ford's new showroom on Whitechurch Road.
This time around he was in to collect his 191-reg Fiesta.
The 89-year-old has been buying his cars from Rathfarnham Ford's Aidan Kane for several decades now.
William says: "I like cars and I change them every other year."
A former sales rep for the Leinster and Munster area, he adds: "I always got good service from Ford and there's always a dealer around the corner."
He had a particular "affection" for the Mondeo. So much so he was among the first to drive one here when the car launched in the 1990s.
Interestingly, he has a trusty little notebook in which he has carefully documented details of all the cars he has bought - with their prices.
That list begins with the Cortina he purchased in 1964.
Its registration number was FZH 125. And he paid the princely sum of £611 for the privilege of owning it.
That is a long way from the current new Fiesta he's just bought - not to mention the surroundings. The new 700sq m facility in Rathfarnham has enough room to display up to 15 cars.
There is also a dedicated area for commercial vehicles, a separate parts and service department.
For the record . . . William's cars to date have included the Cortina, Sierra, Mondeo, Focus and Fiesta.
Aidan Kane says: "The strong relationships we have forged in the area with motorists just like William is the backdrop to this signal of confidence from Rathfarnham Ford.
"We have come to enjoy high levels of repeat custom for both sales and service."
The company expanded late last year with the opening of Citroen South Dublin in a new purpose-built showroom adjacent to Rathfarnham Ford.