Get the massage - drive by seat of your pants
Talk abut driving by the seat of your pants.
The car seat of the future will, it is claimed, not just be able to tell how you are feeling but respond as well - thanks to in-built sensors.
It will know if you're stressed or tired by measuring your heartbeat and other vital signs.
Depending on its diagnosis it could then give you a 'relaxing massage'.
Or, if you are groggy, tired, uptight, etc - it might 'give you a rougher one (massage)'.
All of this you can expect from what automotive seat experts Faurecia are calling their 'Active Wellness' concept, which has a biometric sensing system built into the seat.
The company's Jim Hotary says the seat can respond to your physical state in many ways - by adjusting the car's ventilation for example.
Or giving you that rough-or-smooth massage treatment.
"What matters most," he says "is to provide just a little bit of biofeedback.
"It's just a way to communicate to the user, to say: 'Hey, we noticed that you're stressed. Be aware of that'."
They expect to have the seat on the market by 2020.
Faurecia came about after the 1997 merger between Bertrand Faure, specialists in spring-based seat cushions for vehicles and ECIA, a subsidiary of Peugeot which made seats for vehicles.