Ford hope for Edge in July sales as its new SUV to cost from €55,700
Ford's large mid-size SUV, the Edge, will get here in July and cost from €55,700.
The 5dr flagship motor, built on the same platform as the Mondeo, Galaxy and S-MAX, will come in Titanium and Sport spec.
The core engine is the 2-litre diesel which has two different power outputs - 180PS and 210PS - with manual and Powershift automatic transmissions. Emissions range from 149g/km and 152g/km (€390 a year road tax).
The pricing is interesting. Against some of what Ford see as rivals (BMW X3, Audi Q5) it looks expensive. As it does against the KIA Sorento (around €44,000/€45,000).
But against the likes of larger motors such as the BMW X5, Volvo XC90, Audi Q7 it looks much less so. Those latter automakers would call themselves 'premium' and not include Ford in the club. Ford may have other views on that.
Essentially, I think the Edge straddles the medium and large segments - there's a lot of room in the cabin. It was notably easy to drive and hugely comfortable.
At 4.8 metres long it shades KIA's Sorento 7-seater (4.78m), the BMW X5 is 4.86m; the XC90 7-seater is 4.95m.
It will be interesting to see how people react to this. One thing is for sure; it's a growing market with sales north of 5,000 for this compact-to-large segment expected this year.
Its arrival has been a long time coming - it has been on sale in the US for some time. Critically, however, this is tuned into what they call European driving tastes and preferences.
So it finally gives the brand a presence in a segment where buyers are increasing year-on-year at a rapid rate.
They have packed in a lot of spec - which may help explain the price too. Among the standard elements on the Titanium series are Intelligent All-Wheel-Drive (AWD), 19ins alloys; front/ rear parking sensors, handsfree electric tailgate and keyfree system.
There is also Ford's DAB navigation system, what they call an Active Noise Cancellation system, rear-view camera and Illuminated scuff plates.
Sport spec adds 20ins alloys, adaptive steering system, SONY DAB navigation system (12 speakers), special front, rear and side sports body-styling and alloy pedals.
The active noise control and acoustic windows are interesting inclusions: speakers transmit a noise at a frequency that cancels out the engine. And the glass has a thin film that attempts to negate wind noise.