Wednesday 17 July 2019

End of the road: Mexico bids farewell to VW Beetle

Volkswagen rolled the last Beetle off the assembly line yesterday. Photo: Bloomberg
Volkswagen rolled the last Beetle off the assembly line yesterday. Photo: Bloomberg

Volkswagen rolled the last Beetle off the assembly line yesterday, marking the end of the road for a car that ran from Nazi Germany through hippie counterculture, but failed to navigate a swerve in consumer tastes toward SUVs.

Serenaded by a mariachi band and surrounded by factory workers, the final units were celebrated at a VW plant in Mexico's central Puebla state, more than 80 years after the model was introduced in Germany.

Please log in or register with Independent.ie for free access to this article.

Log In

The Puebla factory, which already produces VW's Tiguan, will make the Tarek SUV in place of the Beetle, starting in late 2020, Volkswagen Mexico chief executive Steffen Reiche said.

"Today is the last day. It has been very emotional," Mr Reiche added.

Reuters

Also in Life