Monday 15 July 2019

Eddie Cunningham: 'The Electric vehicle revolution means sales people need knowledge'

Peugeot 508SW
Peugeot 508SW
Eddie Cunningham

Eddie Cunningham

I doubt the sales executives in dealerships have ever had to learn, or impart, as much information. Sure, we hear about people going into dealers with their minds made up on what they are going to buy after working everything through online. But that is usually accompanied by a detailed list of questions.

Now when it comes to anything electric (hybrid to full EV) the time taken to inform and impart runs to extraordinary lengths. It can run to a couple of hours (James Brooks of Kia mentioned as much in a presentation this week).

The sales exec has to be the go-to person, especially in the chaos around the electric revolution.

It's a bit like starting all over again. And I, for one, am glad of that. We had got to a stage where selling had become functional in too many cases. Now there is real engagement. That's how it should be. People will make better choices and not end up, as happened in the past, with buyers driving off in a diesel to cover 7,000kms a year.

This just in - the new Peugeot 508SW

Peugeot have just announced prices and specifications for the new 508 SW (pictured). The estate starts from €34,110 excluding delivery-related charges.

That's for the Active 1.5 BlueHDi diesel 130bhp 6spd manual. With order books open they expect first deliveries from July 1.

With the same front as the 508 fastback, the estate's gives the bodyline a slick look.

Load space is from 530 litres with the luggage cover closed and extends to 1,780 litres when the rear seats are flattened.

There are Active, Allure, GT Line and GT trims. And there are two new petrols and four diesel options. These are based on the 1.6-litre PureTech petrol and 1.5-litre BlueHDi and 2.0-litre BlueHDi engines.

At the end of the year we'll see a 225bhp plug-in hybrid (PHEV) version. They are claiming a pure-electric range of range of 50km (WLTP).

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