An interesting battle is about to unfold between two marques from the same background.
KIA introduced their new Sorento seven-seat all-wheel-drive motor here on Monday. In its sights is the excellent Santa Fe from Hyundai which, as you know, is the parent company to both.
Adding spice to the tilt is the fact the Santa Fe's price is around €700 lower. But KIA claim they have packed in €2,500 worth of spec such as sat nav, panoramic roof, LEDs and six-way electric driver's seat.
They expect 250 to 300 people to buy one this year, depending on how July sales go. Hyundai have already sold 400 in January and February. Interesting times ahead.
The Sorento's EX start-up model costs from €38,995 ex-works with the big seller (90pc) Platinum from €43,995.
The third-generation has a new bodyshell and there have been noticeable improvements on noise suppression, handling and ride.
The 2.2-litre (197bhp) diesel has been tweaked, is quieter and its road tax is €390.
It's a much better looking motor and I quite like the front.
It's 95mm longer (to 4,780 mm), lower (-15mm to 1,685 mm) and slightly wider (5mm to 1,890mm).
The entry level has 17ins alloys, sat nav with reversing camera, rear privacy glass etc as standard.
But the one they have packed the most equipment into is the Platinum trim, with: panoramic sunroof, Xenon lights, leather and heated seats (front and second rows), heated steering wheel and adjustable driver's seat.