It was 2016's breakout trend, Millennial Pink. From ombre pastel dip-dye hair to shoes and clothes, it swiftly moved into paint, home accessories and even couches and curtains. Pink went mainstream thanks to this Instagram-driven fashion fad and what was unusual about Millennial Pink is that it had legs: much more than a mere whim, all shades from blush to rose and back again have become core parts of how we decorate. It is, in fact, a modern classic.
Brands are built on it: hip beauty company Glossier sends products in sugary pink bubble pouches and splashes the shade liberally on packaging; India Mahdavi's Sketch in London is a blushing beauty with countless Instagram likes and closer to home, pinkified Dublin eateries The Pot Bellied Pig and Glovers Alley are two of the city's most ''liked'' dining spots.
Pink is also back in the news again thanks to Kim Kardashian and Kanye West's Architectural Digest cover and house tour, one room - that of eldest daughter North - is decorated in a monochromatic pink mix that's rocketed the colour back into our consciousness all over again. While visually it's a bit of anomaly in the couple's 15,000 sq ft palace of restrained Euro-style, it serves as a reminder that pink works in real life just as well as it does on a screen, (almost) everyone likes it and it's a really easy shade to live with.
"There's so much versatility to the colour, it works well in every room and style," interior designer Elaine Verdon from Leo + Cici says. We're beyond the overtly feminine associations, she thinks. "Pink can add warmth, evoke feelings of pure joy and act as the perfect base to a colour palette or scheme."
As a shade, it is hugely versatile too. You don't have to go full-tilt to fuchsia because there are so many variants to choose from. "Neutral pinks are a great way to introduce the colour into your home," Verdon says. "There's a shade for every space. When picking a paint colour, always consider the feeling you wish to evoke within that space - for a calming space look at softer shades over the brighter bolder shades. Deeper, earthier colours can create a cosy warm feeling."
Verdon's colour card is varied - some favourites include 'Pink Ground', 'Calamine' and 'Great White' by Farrow & Ball - classics of the genre for those in the know. "For cocooning, earthy pinks, try 'Setting Plaster' by Farrow & Ball, 'Kiln' by Dulux, or 'Betsy 1920 Dark' by Fleetwood. For a full-on immersion, a la North West's bedroom, try 'Confetti' by Little Greene, 'Rangwali' by Farrow & Ball or 'Russian Doll' by Dulux," she advises.
But it's definitely not all about paint. Not everyone wants or needs that immersion in a colour. "If the idea of painting the room is too daunting, then start small using the colour with soft furnishings and objects," she says.
The good news is that pink can happily slot into your existing decor without too much fuss, too. Pastel pinks are at home in neutral schemes, for example. "Softer pinks are the perfect backdrop to bold patterns and colours, earthy tones go well with stone and wood, and brighter modern pops pair perfectly with metallics for a glamorous look," Verdon says.
Kirstie McDermott is editorial director of House and Home magazine