'Build your own luxury home" was the original concept behind the Myra Manor scheme in Malahide, Co Dublin which presented a then booming Dublin property market with a novel new concept when unveiled in 2004.
At the time Dublin had just seen the successful introduction of the 'millionaire's row' upmarket gated scheme. Buyers at that price level had hitherto mostly sought big period homes behind high walls and seldom ventured into the new house estate market.
But younger big earners who had grown up in the housing estates of the 1960s and 1970s, didn't want stuffy old homes needing major works and liked the idea of their kids having a safe place to play on the street in close proximity with other kids in a community.
However developers discovered that those estate buyers with plenty of cash in the Tiger years, didn't want to stick with the plans. They wanted tweaks to the standard designs - different porch arrangements, extra rooms, more garden space and so on. Sometimes it just wasn't possible.
In response the development firm Birchwell went 100pc flexible with land it had acquired off the Malahide Road. It announced in 2004 that at its new scheme, Myra Manor, it would provide buyers with the site and infrastructure and the buyers could call the shots from then on, deciding exactly what they wanted to build.
The 25 plots of up to an acre cost upwards of €675,000. Buyers had to comply with the following list of rules:
* Your house must be more than 2,500 sq ft in size
* It can have a maximum of three floors.
* Plans must be submitted to the developer's architect (FitzGerald Kavanagh and Partners) for approval, prior to seeking full permission from the council.
* Lurid exterior colours and uPVC windows and doors would absolutely not be permitted.
* Site buyers to be obliged to commence within six months of receiving planning permission and be completed in full 10 months after commencement.
And so today, no two houses in Myra Manor are the same. And because the original buyers built their perfect homes to begin with, the resale rate has been low. Since the property register began almost a decade ago, just eight of the properties have changed hands. The most recent two sales were last year (€1.73m) and in 2017 (€1.63m).
Sherry FitzGerald this weekend launches Karroc at 14 Myra Manor to market. Like most of the homes in the estate, its builders opted for a modernised period style - in this case a Georgian look with a touch of the Hamptons.
For a busy society couple with a growing family, it would seem to tick most modern living boxes.
Kerroc's knockout feature is its swept and railed bespoke walnut staircase. Spilling down from above, it swoops around into an extra wide and curved alightment onto bright Crema Marfil tiles with a pretty dramatic chandelier overhead. It is an ultimately romantic piece guaranteed to make your entrance to the party a grand one, even if you're wearing PJs and slippers.
The home's other big feature is the recently fitted bespoke walnut In-Frame kitchen from Tierney which installed units 10 ft high and hand painted with Farrow and Ball. There are white marble counter tops and appliances from Smeg, Samsung and Neff along with a Koehler double bowl cast iron and ceramic sink.
The appeal of this house is also it's size (at 5,178 sq ft, it's two and a half times the size of an average semi) and its versatility - it's ability to subdivide easily into individual cosy spaces but also to open out for big family occasions and corporate entertaining - thanks to its interlinking layout on the ground floor.
Downstairs the hall has a self-contained family room to the right while on the left you enter into a very large 34-foot long main reception room. Off this (through double doors) is a reverse L-shaped modern kitchen and breakfast room and sitting room.
So with the exception of the family room, the whole lot opens into one great space, and again via double doors, to the garden. Also downstairs is a guest WC and a utility room off the kitchen.
On the first floor, the master bed chamber comes with a solid walnut floor and its own eye-catching chandelier. Off this is a walk-in dressing room and a separate Crema Marfil tiled ensuite with a marble sink and walk-in shower. There are four more bedrooms for children and guests, or home office use. Also on this floor, the family bathroom comes with a corner Jacuzzi bath while bedroom two also has its own ensuite.
The top floor is split largely into two parts, one being a large 30ft-long home gym which the current owners have well stocked with equipment. The other side provides an equally lengthy and spacious games room and den. Both the formal lounge/dining room and the living room area have marble chimney pieces with granite insets.
The site of a third of one acre is entranced via pillared electronic gates with a video intercom. Outside there an extensive gravelled area, lawns at the back and a good sized sun patio.