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Five-bed family home in north Dublin boasts its own gym and the perfect space for summer BBQs

31 Castlemoyne Balgriffin, Dublin 13: €550,000

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Niamh O Connell at her home in Castlemoyne in Balgriffin, Dublin 13.

Niamh O Connell at her home in Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

Castlemoyne in Balgriffin, Dublin 13.

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Niamh O Connell at her home in Castlemoyne in Balgriffin, Dublin 13.

The first thing that greets prospective buyers at the threshold of vendor Niamh O'Connell's property is a bespoke doormat with her address, No 31 Castlemoyne.

It's a design she and her business partner sell at their new company Underfoot Designs. The product was picked up by social media influencers - in this case Pippa O'Connor and Tara Anderson - and the next thing the bespoke doormats were all over Instagram, and the orders were pouring in for mats with your dog's portrait, say, or a message. But lately, a number of estate agents have commissioned them with their logo for a bit of branding during virtual viewings.


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