Saturday 19 October 2019

Blooming millennials lead surge in 'grow your own'

Trendy: Carol Marks says people want to know the origin of their food
Trendy: Carol Marks says people want to know the origin of their food
Laura Lynott

Laura Lynott

Millennials have emerged as the generation behind a €19m "grow your own" trend, a new study has found.

The horticultural market is booming as more people want to know just where the food on their plate has come from.

Another major trend has seen the increase in sales of indoor potted plants, which has been credited to the ­"Instagram generation".

But according to a Bord Bia Amenity study, decking is out when it comes to gardening trends.

The news comes ahead of the highlight of any gardener's calendar, Bloom 2019, which runs from May 30 to June 3 in the Phoenix Park, Dublin.

According to the study, the fashion for buying herbs, fruit and vegetables for planting has gone from being worth €16m in 2011 to €19m last year.

Bord Bia horticulture sector manager Carol Marks told the Irish Independent: "Grow your own is trendy now and it's really about wanting to know where your food is coming from and people wanting to enjoy the taste of their own food.

"People can grow on balconies and smaller spaces too. More buyers are definitely growing their own food and they're buying young vegetable plants or tomato plants, rather than sowing their own seeds.

"It's good news for the industry."

Millennials have been sharing posts of their stylish living rooms, brimful of plants and using hashtags for their favourites.

"Indoor potted plants are easy to look after, they put a personality on a living space, so people can take pride in nurturing them," said Ms Marks.

Indoor plant sales have seen an 35pc increase. The market rose from €18m in 2011 to €19m in 2016 and to €25m in 2018.

Tastes are changing, as the report states: "The popularity of decks - which soared during the Celtic Tiger years - seems to have been replaced by the enduring alternative of paving/gravel."

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Irish Independent

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