Watch: The new 'Ice Bucket Challenge' - Take a look at CF Ireland's 'Raise the Bar' campaign
You've heard of the ice bucket challenge.
Now Cystic Fibrosis Ireland have come up with a novel fundraising campaign, which involves a bar counter challenge.
A nominated pub owner or bartender must sing a song for customers, record it, organise a collection in the premises for CF and then post it online with the amount of cash collected.
The "victim" can then nominate another pub to take up the challenge.
The campaign, dubbed Raise the Bar, is being supported by the Vintners Federation of Ireland and the Licensed Vintners Association.
One of the first publicans to step forward is Elaine Carew Kirwan, who collected 905 euro from the customers in her bar, the Barne Lodge, in Clonmel, Co Tipperary, on Sunday night.
Elaine said: "For weeks I had been practising my scales and attending a singing coach to get my vocals just right.
"I've been singing in the shower, in the cellar, even in the bed, in preparation for Sunday night".
Fundraising manager for CF Ireland, Fergal Smyth is urging other pubs to pick up the gauntlet and raise much needed funds for cystic fibrosis campaigns while also attracting more customers.
Elaine has nominated Nora O'Sullivan, of Nenagh, Gus O'Mahony, of Crossbarry, and Gerry Chawke, of Clonmel, to follow her example.
Picture shows Elaine Kirwan handing over the cheque to Caitriona Hayes, of CF Ireland while Del Kirwan and John Harney look on.