One in 10 children under the age of seven in Ireland and one in 20 adults suffer from eczema
The skin conditon causes a dry, red, itchy rash; it may be scaly, weep, bleed or crust over.
The Irish Skin Foundation is now increasing awareness of the condition and said the first line in managing eczema is complete emollient therapy.
This is a simple, effective treatment that is well known for its ability to improve symptoms and flare-ups.
Emollients are the basis of any eczema management regime and other treatments can be used with this - e.g. topical steroids.
Its Starting From Scratch campaign involves two free booklets and encourages parents of children with rashes and irritated skin conditions to seek help from their pharmacist, practice nurse or GP.
"A daily care routine is key. This often consists of complete emollient therapy, use of topical steroids when needed and learning to recognise individual triggers," said a spokeswoman.
"Don't be afraid of using topical steroids if prescribed.
"The goal of eczema management is to get moisture back into the skin, create a barrier to protect the skin and eventually improve the patient's own skin barrier function."
See irishskinfoundation.ie. Tel :01-7166299