At this stage, it's safe to assume that entire theses have been written about jade eggs and Gwyneth Paltrow's vagina.
Back in January 2017, Goop held a Q&A with beauty guru/healer/inspiration/friend Shiva Rose who extolled the virtues of the eggs claiming they were a “strictly guarded secret” used by Chinese concubines to please emperors sexually.
Since then, there's been a $145,000 law suit, and countless gynaecologists have discounted Goop's claims, telling women that it's probably not a good idea to put a bunch of rocks up your vagina.
Jade eggs rattled people. For many, they seemed to embody the pseudoscience 'woo-woo' end of the million dollar 'wellness industry'. Indeed, regarded gynaecologist Dr Jennifer Gunter described the practise as "the biggest load of garbage I have read [on Goop] since vaginal steaming".
But are we throwing the jade egg out with the Goop-y bathwater? So to speak. According to Irish woman Máire Ní G, the shiny gemstones have got a bad rep, and with regular use she believes they can help enhance women's sexual energy.
Máire is Founder of Universal Healing Tao Ireland, and runs regular jade egg master classes in Dublin. She grew up in the West of Ireland, and discovered Tao teachings while travelling in her twenties.
"There is a lot of clickbait out there about jade eggs," she says. "But many regarded doctors such as Dr Christiane Northrup and Dr Rachel Carlton Abrams have advocated the use of them."
Máire believes the media coverage around jade eggs has been one-sided and largely negative. "Regular use of a jade egg can help to balance hormones and relieve symptoms of PMS or menopause. It can increase blood flow," she claims.
"It can tone your pelvic floor. And on an emotional level, it may help people deal with past traumas and negative sexual experiences. It's also a great way for women to reconnect with their bodies... It's about nurturing yourself, and feeling more alive."
It should be noted that this is anecdotal evidence, not hard science, and Máire recognises that jade egg use is by no means an alternative or substitute to medicine.
She also stresses that using a jade egg is complicated (it's not as simple as popping one in and hoping for the best). Those interested should take things slowly, and carefully source your egg and fully understand what's involved in the process.
"I would strongly recommend not buying an egg off the Internet. Always buy from a reputable source."
She says there are lots of imitation jade eggs doing the rounds. "The material needs to be non porous to be safe for intimate use," Marie explains.
Online publications recommend avoiding eggs that are made out of materials like amazonite, onyx... or Kinder chocolate.
Máire also warns that this is an advanced practise, and novices should be guided along. "Don't use a jade egg for the first time on your own. Go to a teacher who can help you through the practise, and advise you how to use it."
So what does a jade egg master class look like? Basically it involves a group of women wearing long skirts (and no knicks) lying in a darkened room and getting familiar with their egg. It may sound well, a bit odd, but many women find it liberating.
"Taoists were the first sexologists," Máire says. "They realised that having regular sexual practise is as important as brushing your teeth. They also recognised female sexuality and the importance of female satisfaction and orgasm."
"We are so out of sync from our bodies in our modern, stressed out world that these practices are more applicable than ever."
So there you have it.
If it's your bag, do your research, find someone who will show you how to use it, don't skimp for a cheap-y, and avoid Kinder and Fabergé.
Everyone has their favourite thing to do in a museum. Some people like to make a beeline for the latest touring exhibition, others always head for their most loved historical era, be that gazing on mummies from ancient Egypt or Bronze Age torcs.
Last week may go down in history as the one in which Donald Trump was impeached. Or it may be remembered as the week in which actress and hawker of New-Age wares Gwyneth Paltrow released a candle entitled 'This Smells Like My Vagina'.