The tampon alternative you can wear during sex
Flex, a San Francisco-based company preparing to launch an alternative to tampons and sanitary towels that can be worn during sex, has announced it has raised $1 million in funding.
It has also bought rival firm Softcup for an undisclosed amount, and now owns all 'menstrual disc' products on the market.
CEO Lauren Schulte told Techcrunch: “Advancements in medical-grade materials that are used inside of the body have finally made a product like Flex possible. What’s equally important — women are demanding better products. And investors are waking up to the fact that women’s health is not a niche market.”
Flex, a disposable, disc-shaped device similar to a Mooncup, creates a soft barrier to the cervix temporarily blocking menstrual blood, and can be worn for up to 12 hours.
The Flex Company says its invention is hypoallergenic, BPA-free and won’t cause toxic shock syndrome.
"Flex is a revolutionary device that is changing the way women think about their menstruation," says gynecologist Dr Jane van Dis on the company's website.
"Unlike other feminine hygiene products, Flex conforms to any woman's body making it the most comfortable product on the market."
The Flex will initially be available through an online store. The firm opened for pre-orders in April, with shipping scheduled to kick off in September, and the company eventually hopes to sell the Flex in shops.
20,000 people signed up on the Flex Company website earlier this year - 25% of them men.
"Flex is so shockingly comfortable that women tell us they forget they're on their period while they're wearing it," said company founder and CEO Lauren Schulte.
In it's mission statement the company says: "We believe women are yearning to feel more comfortable during their periods, and that better products, engaging conversations, and a deeper understanding of her body will create positive change.
"Women spend almost a quarter of their lives menstruating, and if we can help make women feel even slightly less ashamed about her body during this time, we’ve accomplished our mission."