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#SmearForSmear: Lipstick smudges on your timeline are the new Ice Bucket Challenge

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Georgia May Jagger is one of the first celebrities to take up the #SmearForSmear challenge

Georgia May Jagger is one of the first celebrities to take up the #SmearForSmear challenge

Georgia May Jagger is one of the first celebrities to take up the #SmearForSmear challenge

Lipstick smudges on your social media timelines are set to become the new Ice Bucket Challenge, and it is the world of celebrity that have kickstarted the challenge.

Model Georgia May Jagger deliberately smeared her bright red lipstick across her mouth for a social media snap and challenged fellow model Cara Delevingne and actress Suki Waterhouse to do the same.

The cause? The #SmearForSmear campaign is set to raise awareness of regular smear tests for women to prevent cervical cancer.

The campaign, which started with UK-based Jo's Cervical Cancer Trust, is set to follow in footsteps of the ALS Ice Bucket Challenge which raised millions of dollars last summer.

Cervical Cancer Campaign #smearforsmear @JoTrust I nominate @sukiwaterhouse @caradelevingne @jasminebydesign

A photo posted by Georgia May Jagger (@georgiamayjagger) on

"If we can just save one life with this campaign, then we have achieved a great deal," chief executive of the organisation Robert Music told ELLE.com.

"The response from the public has been fantastic and we have already have women telling us #SmearForSmear has reminded them to book their overdue smear tests."

We're waiting for your move Cara...

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