Sales boom as an apple cider a day keeps the doctor at bay
Move over, gin - the new on-trend tipple is apple cider vinegar.
Hollywood stars such as Jennifer Aniston, Katy Perry and Miranda Kerr have long touted its benefits. Now, apple cider vinegar sales are booming here.
Many believe taking a shot of apple cider vinegar containing "the mother", which is a colony of bacteria - diluted in water, salad or tea - helps alleviate cold symptoms, arthritis symptoms and skin conditions such as eczema and psoriasis.
Nourish health food shop says has seen a 240pc increase in demand in the last two years. Tesco has seen "at least double-digit growth for the product since last year," a spokesperson said. Supervalu says sales have increased 20-fold in three years.
Paddy Curran, Supervalu's buyer for health and wellness said: "We've gone from stocking one brand to stocking five brands."
However, Sarah Keogh, a Dublin-based nutritionist, says that, scientifically speaking, studies have not yet proved the health claims.
"It serves its purpose as a popular natural remedy, but there are no studies supporting any of the claims," she said.
"If you're taking it and you feel better on it, great, but from a professional point of view, a lot of the studies don't prove the claims that are made."