New tampon alternative, designed to be worn during sex, launched online
A new San Francisco-based company is bringing to market an alternative to tampons and sanitary towels that can be worn during sex.
Flex, a disposable, disc-shaped device similar to a Mooncup, creates a soft barrier to the cervix temporarily blocking menstrual blood, and can be worn for up to 12 hours.
The Flex Company says its invention is hypoallergenic, BPA-free and won’t cause toxic shock syndrome.
"Flex is a revolutionary device that is changing the way women think about their menstruation," says gynecologist Dr Jane van Dis on the company's website.
"Unlike other feminine hygiene products, Flex conforms to any woman's body making it the most comfortable product on the market."
The Flex will initially be available through an online store. The firm is opening for pre-orders from April, with shipping kicking off in September, and the company eventually hopes to sell the Flex in shops.
Free samples can be ordered through the Flex Company website, where 20,000 people have already signed up to try it - 25% of them men.
"Flex is so shockingly comfortable that women tell us they forget they're on their period while they're wearing it," said company founder and CEO Lauren Schulte.
In it's mission statement the company says: "We believe women are yearning to feel more comfortable during their periods, and that better products, engaging conversations, and a deeper understanding of her body will create positive change.
"Women spend almost a quarter of their lives menstruating, and if we can help make women feel even slightly less ashamed about her body during this time, we’ve accomplished our mission."