Some of Ireland's most iconic landmarks will turn orange next week to help spread the message that: "It's okay not to feel okay".
To mark World Suicide Prevention Day on Thursday September 10, famous locations across the 32 counties will adopt a new tangerine glow.
In the capital, Grafton Street, Trinity College, and Christ Church Cathedral will be just some of the sites that will be illuminated in the new initiative launched by suicide awareness group Cycle Against Suicide.
Thousands of homes across Ireland are also expected to turn on a special Solus orange lightbulb to help "share the positive and universal message".
The spectacle, launched by rugby pundit Brent Pope in Dublin yesterday, will play a part in the organisation's Events Against Suicide scheme, which runs from next Monday to Friday to coincide with .
Cycle Against Suicide founder Jim Breen told the Irish Independent he was "humbled" to see how the initiative had evolved from cycling to promote awareness, into a diverse number of spin-off activities.
"We are inspired to see how our message that 'it's ok not to feel ok, and it's absolutely ok to ask for help' has been taken on by so many communities in our fight to break the cycle of suicide on the island of Ireland," he said. "We hope communities will join in and run their own events."