Irish women eat more when they dine with men research shows
Irish women lose control of appropriate portion size when dining with men new research has revealed.
A study showed that women increase their portion sizes in the company of men so that they do not look like they count calories or are obsessed with their weight.
The Safefood research on portion size was published in a report titled Consumer Understanding of Food Portions which also revealed that Irish men eat larger portions to try and project masculinity.
Researchers from the University of Ulster studied over 1000 Irish participants and revealed that many of us have misconceptions about appropriate portion size and products which are deemed ‘low-fat’.
During the study participants were given two types of coleslaw; a reduced fat option and a standard option. The researchers found that participants ate larger portions of reduced fat coleslaw as they associated it with guiltless eating.
The research also found that the size of many products has greatly increased since the late 1990s including donuts, croissants and éclairs.
The size of the average kebab in Ireland has increased by 177pc and battered sausages have more than doubled in size since the late 1990s.
Meanwhile, 38pc of Irish people said they were more likely to turn a blind eye to portion control on special occasions.
Tiredness, hunger and hangovers are the times in which people are most likely to forget about portion control the research showed.