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Cheap, yummy and easy to make: why our brain is hooked on processed food

We chat to author Michael Moss about how the ‘big food’ industry uses everything from emotional to scientific methods to target our eating habits, and what we can do to steer away from the temptation

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Many people in Ireland rely on easy-to-make, but ultimately unhealthy, processed foods to form large parts of their diet

Many people in Ireland rely on easy-to-make, but ultimately unhealthy, processed foods to form large parts of their diet

Michael Moss

Michael Moss

Hooked by Michael Moss

Hooked by Michael Moss

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Many people in Ireland rely on easy-to-make, but ultimately unhealthy, processed foods to form large parts of their diet

We all know that processed food is both tasty and bad for us. Whatever you want to call it — fast food, junk food, packet food, factory food — processed foods often contain a carefully calibrated combination of fat, sugar and salt that makes us want more, more, more.

We carry the heavy results of this fast, easy moreishness on our bodies, as the food industry exploits our evolutionary preferences for sweetness and fat. The industry has 56 different kinds of refined sugar at its disposal to make its products irresistible, so no wonder we always want more.


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