“Without having seen a picture randomly with real information, I wouldn’t have know what to look for,” Ms Chieze wrote.
The confusion over what to look and feel for when routinely checking breasts for signs of cancer is not unfamiliar. But a new campaign has recruited an unlikely ally to boost breast cancer awareness: the lemon.
The image, designed in 2003 by Corrine Beaumont, founder of the Worldwide Breast Cancer, visually describes breast cancer signs for the ‘Know Your Lemons’ campaign that is gaining traction on social media.
The lemon metaphors present a clear visual way of showing breast cancer signifiers, helping with the difficulties of self-checking.
Twelve lemon images alert people to less well-known symptoms, such as a change in the shape of the breast or dimpling on the skin.
While the advice to check for lumps is common knowledge, other indicators can often go undetected. Signs such as thick mass, new fluid and indentations in the breast are shown by the viral campaign, which has since been translated into 16 different languages.
"Some patients don’t want to talk about breasts or look at them. Often women used in campaigns don’t look like ordinary women – but even those with little literacy can understand this," Ms Beaumont told the BBC.
She added that the egg box of lemons presents a playful, friendly image that might help women overcome their fear of breast cancer.
Cancer survivor Erin Smith Chieze, shared the photograph on Facebook to promote the campaign and her post has since been shared more than 45,000 times.
"Without having seen a picture randomly with real information, I wouldn't have know what to look for."
Ms Chieze said she saw an indentation that looked similar to one of the pictures and then booked an appointment in which she was diagnosed with stage four breast cancer.
"I knew what breast cancer was. I knew all about self exams. But a picture of what to look for keyed me into knowing I had a terminal disease. We need to give REAL information," she explained.
Ms Chieze wrote: "If you truly want to help people WITH cancer, or those who will GET cancer, share photos like this one."
"I am SO thankful that other women and men may see this and know what they are possibly looking at and seek immediate medical attention," she added.
According to the BBC, a survey of 1,000 women by charity Breast Cancer Care found that a third of women fail to check their breasts regularly for signs of cancer, with more than a quarter not knowing that an inverted nipple can be a symptom.
Professor Jayant Vaidya, professor of surgery and oncology at University College London, told the BBC that indentation or flattening of the breast, especially when the arm is lifted or when women lean forward, is also an important early sign.
Professor Vaidya said that growing veins and inflammation are more rare symptoms and that orange peel skin and large bumps are advanced signs.
"Showing lemons in an egg box seems to draw interest and attention to the issue and people may remember the signs better," he told the BBC.
"But women will usually find the new 'invisible' lump in their breasts; it is the most common and frequently the only symptom," he added.
This 'battle' or 'fight' against cancer that everyone seems to think I am engaged in means nothing to me. I feel cancer [Colette has stage 4 inflammatory breast cancer] is my body's last-ditch attempt to call me to love myself. It has shone a light on everything in my life that is toxic and has made me really focus on myself. It took a while to feel this way and I credit the book The Cancer Whisperer by Sophie Sabbage for my outlook. It feels intuitively wrong to articulate cancer with outdated military language. I'm not at war with my body. I'm healing my body with love.
Five years ago, I was flying high: I was a partner in my Dublin law firm, a zealous skier, an untalented tag-rugby player. I taught yoga in the evenings and at weekends, never missed a party.
Living With Cancer
Skin cancer is the most common form of cancer in Ireland with almost 11,000 diagnoses made a year. Prostate and breast cancer also affect high numbers of the population, with bowel and lung cancers making up the top five most common forms.
Nicola Farrington (26) is happiest when, camera in hand, she roams around Wicklow's incredibly beautiful hills and valleys, near where she lives. "Photography is my passion," she says. "It also takes my mind off things."
Living With Cancer
By 2020 one in two of us will be diagnosed with some form of cancer but while these statistics are shocking to say the least, advances in medical research mean that most cancer patients have a relatively good chance of surviving the disease - unless it's pancreatic.
A powerful TG4 documentary brought to light the struggles of cancer patients in Donegal, who face a four-hour journey to University Hospital Galway twice a week on a bus that isn't supported by the government.
As a rule Snapchat, Instagram and blogging are employed for selfies and shallow pursuits, like following your favourite beauty mogul or fashion icon. But for Sorcha Lavelle, who was diagnosed with breast cancer, social media has become an altogether more meaningful platform, where she shared her journey to educate young women about the disease.