Saturday 25 November 2017

Fashion brand launches lingerie campaign featuring women with scars, body hair, tattoos and birth marks

Kelsey
Kelsey
Ida
Kelsey
Helin
Aoife Kelly

Aoife Kelly

Swedish fashion brand & Other Stories has launched a lingerie campaign challenging traditional notions of beauty.

Lingerie campaigns are usually dominated by completely hairless, svelte and leggy models but this one celebrates the body quirks most ordinary women have.

Ida
Ida

The campaign features three real women - cellist Kelsey Lu McJunkis, copywriter Ida Jagerfelt and blogger and yoga fan Helin Honung.

They boast body hair, scars, and birth marks as well as tattoos in their stunning shots for the brand.

Helin
Helin

The shots were taken by female photographer Hedvig Jenning.

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