Rugby Superstar Sean O’Brien gets SuperTough with Specsavers
Ireland and Leinster rugby superstar Sean O’Brien has teamed up with Specsavers to launch their new SuperTough lenses for kids.
Made from the same special material used in the canopies of fighter jets and combat helicopters, SuperTough lenses are ideal for withstanding the everyday rough and tumble of childhood.
To mark the launch, Ireland’s family optician¹ is embarking on a nationwide search for Ireland’s unbreakable friendships. Specsavers is asking children to tell them why they have an unbreakable friendship, with the best story winning a fantastic day out for them and their friends. Younger children, under 12 years old, can win a day out at Dublin Zoo, including a meet-and-greet with a keeper plus a special tour. In the older category, under-16’s can win an opportunity to test out their super-toughness at The Gravity Extreme Adventure Forest Park in Wexford, including the new ‘Extreme Leap of Faith’. Entry forms are available at any of the 42 Specsavers stores nationwide, or online at specsavers.ie/unbreakable.
Speaking at the launch, Leinster and Irish rugby star Sean O’Brien says: ‘Having played team sports growing up, I understand the importance of creating unbreakable friendships. They certainly play a huge part in the enjoyment of any game, as well as helping to achieve great results. These new SuperTough lenses will allow children to really get involved in the things they love, without worrying about breaking their lenses, so they can get stuck in and enjoy being a kid!’
The experts at Specsavers believe they have identified the ideal lens material in their ongoing drive to make children’s lenses as safe as possible. The new SuperTough lenses will prevent any of the familiar breakages to lenses that happen as part of children’s active lifestyles, whether at the critical moment BMX’ing, skateboarding or simply dropping their specs on the kitchen floor.
SuperTough lenses are made from a material called Trivex, which is more impact-resistant than standard plastics or glass and offers 100 percent UV protection. The lenses are also lighter than standard plastic equivalents, so are more comfortable to wear.
Noel Meehan, chairman of Specsavers in Ireland, says: ‘We firmly believe that wearing glasses shouldn’t stop children from enjoying an active and energetic lifestyle and we’re so confident about the safety of SuperTough lenses that we guarantee they will not break, crack or chip. They’re absolutely ideal for kids’ glasses.’
Mr Meehan adds: ‘We’re really delighted to launch our nationwide search for Unbreakable Friendships with Sean O’Brien, a super-tough Irish rugby star who also doesn’t break or crack under pressure.’
Parents can also feel safe in the knowledge that SuperTough lenses come as standard in glasses for under-16s. At Specsavers, all glasses in the kids’ €55 range are free with an under-12s’ HSE optical voucher. Specsavers offers new SuperTough single vision lenses free in their children’s glasses as standard.
Familiar brands in this price ranges include Hello Kitty, Garfield, Mr Men, Shrek and Action Man, as well as Specsavers’ own teen range.
Specsavers recommends an eye examination for all children before the age of eight years old and then once every two years. For any children or parents concerned about their child’s eyesight, there are some simple questions:
Can you see what’s on the board clearly when you sit at the back of the classroom?
Do you often get headaches?
Do you find you lose your place while reading?
Do you run your eyes a lot?
Do you get your words the wrong way round when you are reading or writing?
Do you find it difficult to see things close to your face, when you are drawing or making things?
Is your handwriting messier than most of your friends?
Do you prefer to hold books and comics close your face to see them clearly?
Do you always sit close to the TV?
If a child answers ‘yes’ to many of these questions, then it could be time for an eye test.
¹ redc opticians research, February 2012