Thursday 19 September 2019

Sales bubble: How our shifting tastes put fizz in the sparkling wine market

Prosecco is proving popular. Stock: Getty Images/Cultura RF
Prosecco is proving popular. Stock: Getty Images/Cultura RF

Allison Bray

A newfound taste for those 'tiny bubbles in the wine' saw sales of bubbly almost double here between 2017 and 2018.

Sparkling wine, including Champagne and trendy Prosecco, accounted for 2.7pc of wine sales in 2017 but accounted for 4.7pc of the table wine market by 2018, according to the latest 'Irish Wine Market Report' from Drinks Ireland.

And despite the growing popularity of rosé - which accounted for 5pc of wine sales in 2017 and 2018 - we are still a nation of table wine drinkers.

White wine was the tipple of choice for 49pc of wine drinkers last year, followed by red wine at 46pc, a marginal increase in consumption of 1pc over the previous year.

Chilean wine remains Ireland's favourite wine by country of production for the sixth consecutive year, followed by wines from Australia, Spain, France and Italy respectively.

While beer still leads the way as the most popular alcoholic beverage in Ireland, wine comes a close second representing a 27pc share of the alcohol market.

Despite this, wine sales decreased slightly by 3.9pc to a per capita consumption rate (of pure alcohol) of 2.96 litres last year compared with 3.07 litres in 2017.

Jim Bradley, Drinks Ireland chairman, said Ireland's high excise duties on wine at €3.19 per 750ml bottle remains the highest in the EU.

Irish Independent

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