New York goes nuts for the 'cronut'
Michael Bloomberg has tried banning supersized fizzy drinks and warned that the cost of treating obesity is going to "bury us all". But that does not appear to have stopped New Yorkers take on the Cronut.
Yet New Yorkers are mounting a frenzied pursuit of the city's latest food fad: an iced doughnut made from deep-fried croissant pastry, rolled in sugar and filled with cream.
The Cronut has become Manhattan's must-have treat since going on sale earlier this month for $5 (€3.85) at the Dominique Ansel bakery in SoHo, where long queues begin forming soon after 6am.
Despite enforcing a six-Cronut limit, the bakery sells out of its 200 daily run within minutes of opening at 8am, leaving some frustrated customers tearful and even abusive towards staff.
"One woman legitimately cried," chef Dominique Ansel said on Twitter. "We felt so bad, we looked everywhere to find her the last remaining Cronut." None the less, "it is not OK to flip off our baristas because we are out of Cronuts," he warned.
"I came all the way from Maine to have one", another disappointed customer who arrived too late reported on Cronut.org, a swiftly established fan website. "And to visit my daughter," she added.
Mr Ansel, an award-winning pastry chef from Paris, said he tried 10 different recipes before finding the perfect blend of laminated croissant pastry to be shaped into rings and fried in grapeseed oil.
Later this week, the special flavour for May – Rose Vanilla – is scheduled to make way for June's Lemon Maple, to the excitement of devotees.
While the bakery did not answer calls seeking nutritional information, concerned members of weight-loss forums claim they may contain 500 calories. "How fat do you want to be?", asked one.
Yet one New Yorker, who requested anonymity to publicly discuss her guilty indulgence, described the Cronut as "the most perfectly light little creation,"
"It melts in your mouth and is sugary, but the croissant bit is slightly savoury and has a little cream in it," she said. "I just want to eat 20 cronuts afterwards".
Jon Swaine Telegraph.co.uk