Life Food & Drink

Saturday 21 September 2019

M&S Ireland to rename Porn Star Martini

Pornstar Martini. Drink with Passion fruit, Vodka, Liquor, Vanilla Syrup, Champagne and Lime Juice.
Pornstar Martini. Drink with Passion fruit, Vodka, Liquor, Vanilla Syrup, Champagne and Lime Juice.

Marks and Spencer Ireland have confirmed they will rebrand their popular Porn Star Martini as a “Passion Star Martini” following a complaint over the suggestive name.

The Portman Group received and upheld complaint made by a member of the public.

They ruled that the name of the cocktail breached industry codes linking alcohol to sexual activity. 

The Porn Star Martini was invented in 2002 by mixologist Douglas Ankrah and is a passion fruit based vanilla vodka mix.

The M&S version comes in a can and was launched last September.

It will now be rebranded and rolled out into M&S Irish stores over the next three months.

In a ruling last month, the Portman group said the Porn Star Martini breached rules as the name of the canned cocktail “links the alcoholic product to sexual success because ‘porn stars’ are idolised as people who have sexual success and are paid for doing so”.

The original complainant also noted: “If you continue to allow this, it will open the floodgates to others eg Sex on the Beach, Slippery Nipple, Sloe Comfortable Screw, Liquid Viagra etc.”

The Portman Group’s independent complaints panel said that while there was nothing on the packaging that created an association with sexual activity, the name Porn Star Martini was enough of a link “because of the established definition of a ‘porn star’ – an actor/actress famous for appearing in pornographic films which by their nature contained sexual activity.”

When asked about the change in name the Advertising Standards Authority for Ireland said advertising around alcoholic products should not depict or suggest, ”by word or allusion that the presence or consumption of alcohol can contribute towards sexual success or make the drinker more attractive.”

They added; ”Advertisers should take account of public sensitivities regarding coarseness and sexual innuendo in marketing communications for alcohol.”

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