French stick to pasta as bread sales fall flat
THE French are shunning the traditional baguette, opting for cereal at breakfast and pasta and rice dinners.
Consumption has dropped to an average half a baguette per day per adult, down from almost a full baguette in 1970.
Defenders of French bread have now begun a campaign to highlight its qualities.
Less than half of French people now eat bread twice a day, according to Credoc, a French research centre.
"Lifestyles are changing," said Pascale Hebel, head of the consumers' department at Credoc. But added the baguette "has been at the heart of our nutrition for centuries".