Irish emigrants in New York may have been pining for home yesterday after clasping eyes upon our country’s most beloved takeaway indulgence... a Supermacs snack box.
The snack box shined brightly from the iconic billboards of Times Square reminding passersby that the nearest Supermacs was a far flung 2,963 miles away, a fact that may not have been appreciated by Irish missing home.
The Supermacs display was projected in an effort to encourage American tourists to visit Ireland and the snack box is clearly a key selling point.
The glittering advertisement suggests that American tourists should “come for the scenery but stay for the food," and visiting Ireland's high calibre of takeaways seemingly rates high on the to-do lists of those hoping to visit the country.
Supermacs is Ireland’s largest indigenous restaurant group and is said to be preparing for an expansion to Australia, but after capturing the attention of Times Square, perhaps the snack box could be destined for the streets of New York in the near future.