Jack Daniel's to sell whiskey by the barrel for €17k
Jack Daniel's has announced that it will offer whiskey fans the opportunity to buy an entire barrel of the stuff.
Equivalent to between 240 and 260 bottles of its Single Barrel brand, the barrel is priced at around €17,000 (depending on the yield) and is delivered sanded, varnished and personalised.
Investors will receive an experience "curated solely for them", including a one-on-one tasting of different barrels so you can find the perfect whiskey – which will be unlike any other in the world.
It's a hefty price tag, but the world is running out of whiskey after all.
Any connoisseurs who do find 17 grand lying around to spend entirely on whiskey will be honoured with a plaque that sits proudly on the Wall of Fame in the Jack Daniel's distillery in Lynchburg, Tennessee.