Irish are spending more on chocolate than ever before - and market experts think they know the reason why
Irish people are spending more on chocolate than ever before - and market experts say movie streaming services like Netflix could be partly to blame.
New figures paint the Irish as chocoholics and say the amount we’re spending on the treat is only increasing.
On average we each spent €139.70 on chocolate in 2016, which is almost €30 more than our UK counterparts.
This translates to a yearly intake of 7.8kgs of chocolate each, which is second only to Switzerland, Austria and Germany, according to market research provider Euromonitor.
We may be more 'treat aware' and seeking healthier lifestyles but many of us are having ‘cheat meals’ or ‘cheat days’ where we escape to chocolate indulgences.
This is only increased at holidays like Easter and Christmas in which we see seasonal treats, according to the study.
But streaming service Netflix could also be responsible for our increased spend on chocolate as more of us stay in with treats to watch a movie or our favourite TV show, say Euromonitor.
Larger ‘tablet’ bars and share-style bags have seen an increase of 5pc with many of us opting for the treats as a better value option, and a companion for our Netflix binges.
Many of us will have also noticed the increasing variation in new flavour combinations in these tablet bars which is responsible for some of the growth in the market.