Thursday 14 December 2017

Gym bunnies take note: There's a protein-fortified 'fitness beer' in the works

crisps you may be having with it.
crisps you may be having with it.

Sasha Brady

Gym-goers could soon be able to kick back with a protein-fortified beer.

Drinking a six-pack of beer doesn't lead to six-pack abs but American Blake Konrady is hoping to change that.

Konrady is raising money through his Kickstarter campaign to make two protein-fortified beers, known as Brewtein and and NutriBeer, through his company Supplemental Brewing.

Brewtein, a wheat ale, is the bulking beer and has higher calories and carbohydrates to help you gain weight. Nutribeer, on the other hand, is a light lager designed to help you cut calories.

The entrepreneur is making plans for a chain of brew-pubs designed specifically for the health-conscious where they can have their pizza and eat it too.

"One of our main dishes being chicken-crust Mexican pizza which is 100 times more delicious than it sounds, with low carbs!" he told food and drink site, Munchies.

He also explained that he turned down prestigious Harvard Law School to focus on his project: “Ultimately, you have to find something you are truly passionate about. For me, that is the intersection of your workout and your weekend.”

Still, he is a long way off from his boozy, high-protein dreams. Konrardy must first raise €32,000 (US $40,000) in the next 30 days, and so far the campaign has only received €4,795 (US $5,380) of its goal.

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