Saturday 21 April 2018

Bubbly lovers could be left thirsty with global Prosecco shortage

The world should prepare itself for the global shortage of Prosecco
The world should prepare itself for the global shortage of Prosecco Newsdesk Newsdesk

Prosecco producers have warned that lovers of Italian bubbly could be in for a dry summer as stocks of the favourite tipple have dropped dramatically.

Although sales of Prosecco have risen throughout the last few years due to its affordability, a poor 2014 harvest means that a shortage could drive up prices of the Italian fizzy.

Robert Cremonese, export manager of Italian prosecco producer Bisol, revealed that the bad harvest could mean a shortage of Prosecco throughout the globe.

“Last year’s harvest was very poor, and down by up to 50 per cent in some parts, so there is a very real possibility of a global shortage,” he told The Drinks Business.

“We’ll find out how big the problem is in August when the brokers release their stock. At the moment we don’t know how much Prosecco they’re holding on to.”

In the UK, sales of Prosecco rose by 75pc last year and overtook the sales of Champagne for the first time.

Yet, high demand for the bubbly has meant that farmers rapidly replanted vines after each harvest due to the high demand which has ultimately ended in them failing.

“The grapes were rotten and yields were down by half in some cases,” said Cremonese.

Ultimately, the poor harvest could mean an end to reasonably priced Prosecco, as producers anticipate the shortage will cause prices to rise due to demand.

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