I am coming over all Yeatsian, as this month saw the commemoration of the poet's 150th birthday. As a result, today I feel like writing an 'Ode to Motorola Dublin Fashion Week'; a period in Irish fashion history during the Noughties, when Irish designers and jewellers got to meet buyers and press under an official fashion-fair banner, and got to feel like they had a real industry.
It was where I first met Juvi jewellery designers, husband-and-wife team, Julie Danz and Vincent Tynan (the brand name comes from the first two letters of both of their names), and first became acquainted with their work.
It was also where the couple won a Best Accessories Designer award, the prize for which was a two-week pop-up shop in Brown Thomas. At the pop-up, House of Fraser spotted their work and invited Juvi to sell in their Dundrum store, where they still are today. The brand is also stocked in Arnotts.
"Vincent is a trained silversmith," Julie tells me. "I trained in interior design. Vincent had been a nomad for years, travelling the world. Juvi was born through the two of us coming together, when I started getting interested in what Vincent was doing. We went to Mexico and found this beautiful shop with so many beautiful stones. I just loved them, and because I am not a silversmith, I started beading stones together. Then we started incorporating stones into silver, and that is how it all began."
Those early, chunkier and kind-of-primitive styles were very much what I had associated with the brand. Today, the collection is about much more. It now features fine gold-plating or sterling silver with delicate, polished semi-precious stones in stylish compositions.
"When the recession hit, we had to come up with collections that were lighter pieces and lighter in price, rather than the chunkier pieces we had done," Julie explains."We tried to create something special for everyday wear. I am not into diamonds and sophistication. I like colour in jewellery and something that I can wear casually and every day. I love the tactile nature of jewellery. Which is probably why I like stones so much - something that feels nice on your neck."
Juvi has several ranges, including its beautiful chunky-stone styles. The Juvi Boho range consists of slightly rough-edged, yet directional styles, while its Egadi range is more structured and elegant. Juvi's Antibes collection is a gently sophisticated range, reflecting the glamour of the French resort.
"The nomadic life and travels inform the brand. We name the collections after places we have visited. It's casual, it's something for everyday, but, I would hope, it makes a lady feel special," Julie explains.
Juvi is a little bit edgy and ethnic, a whole lot pretty and wearable. I'd say, yes, wearing it makes us gals feel special.
Certainly, more than my ode would.
Photography by EMILY QUINN
Styling by COURTNEY SMITH Fashion edited by CONSTANCE HARRIS
Sunday Indo Life Magazine