DONATING eggs and sperm should become as common as giving blood, the fertility watchdog claimed as it proposed new "centres of excellence" where donors will be made to feel more welcome.
Lisa Jardine, chair of the British Human Fertilisation and Embryology Authority (HFEA), said clinics should improve their "customer service" amid fears male donors are being made to feel neglected or unimportant.
Large numbers of men express an interest in making donations to IVF clinics only to find their phone calls are not returned, their names are spelt wrong on forms or they are made to feel unwelcome in waiting rooms, she said.
One solution being considered by the HFEA is to set up "centres of excellence" where sperm and eggs are collected rather than asking donors to attend clinics where the recipients are viewed by staff as the main priority.
Launching a new drive to raise the public awareness of donation, Ms Jardine said she wanted egg donation to become "as obvious as blood donation".
Her comments came a week after the HFEA tripled the payment to women donating their eggs from £250 to £750 per cycle of donation. Men are paid £35 per visit, with a single donation requiring them to make up to six visits.
She said: "We think some patients in centres are not being encouraged that they might donate.
"We have some evidence, somewhat anecdotal, that donors are not particularly welcomed at clinics. Clinics are more and more busy and donors are [treated as] a sort of side issue."
Women going through treatment, who will most likely produce more eggs than they need for themselves, should be encouraged to donate them to others, she added.
HFEA figures show there were 480 new sperm donors registered in 2010, alongside 1,258 egg donors, compared with 323 sperm donors and 1,241 egg donors in 2000.
In 2009, 1,084 children were born from donor sperm and 593 from donor eggs. Donor embryos accounted for a further 79 children.
Laura Witjens, Chair of the National Gamete Donation Trust, said raising awareness about sperm and egg donation could make it a subject people "talk about in the pub" and end the stigma around male donors.
She said: "Egg donors, rightly or wrongly, are still seen as very good people; sperm donors are seen sometimes as a dirty man."
Donors should also be encouraged to write a "pen picture" of themselves to comfort couples using their eggs or sperm and "satisfy the curiosity" of the children conceived by IVF as they grow up, she added.
Clinics are failing to give donors enough time to fill out the section of the paperwork which asks them to "describe [themself] as a person" because they fear the details will make patients more picky, she said.
"Its not meant as a dating agency but they need to have something about this person that is so important in their lives."
Ms Jardine added: "It provides a lot of comfort to parents, it is all they will ever be able to get unless their child chooses to find out more when they are older."