Tuesday 23 January 2018

Promotion: Miwadi calls on kids all over Ireland to have their say and join in the "Miwadifesto"

Miwadi, Ireland’s most loved fruit squash drink, unveiled its new look and to celebrate, Miwadi is asking kids all over the country what they would add to their world to make it a more fun place to live in.

If kids ruled the world, little boys would be given super powers and girls provided with fairy wings to get to school. Buses would be replaced with pretty pink carriages drawn by unicorns, trains would provide special areas for kids to host a Teddy Bear's Picnic and every shopping list should include magic dust.

These are just some of the wonderful ideas from kids to make the world a more fun place to live in. Miwadi wants to hear all of the fascinating and magical suggestions from kids all across the country and will collate a Miwadifesto with the most colourful suggestions, ideas that fill a dull moment with colour and make the mundane fantastic.

Miwadifesto will create a world designed by children, for children.

Speaking about the Miwadifesto, Miwadi Marketing Manager, Christine Keohane said “We are delighted to introduce our new look Miwadi and what better way to celebrate then asking our biggest fans, kids, about their world. The aim of the the Miwadifesto is to tap into the imagination of children and to capture how our world might look if it were run by kids!”.

With the help of Mum and Dad, kids can have their say and enter their Miwadifesto by logging onto www.miwadifesto.com.

As well as being a part of the Miwadifesto kids are also in with a chance to see their own suggestions up on the site and there is even a chance to win family holiday along with a host of other fun prizes.

The new look Miwadi is still the same great taste and still available in both regular and no added sugar varieties. Miwadi contains real fruit juice, no artificial colours & delicious fruit flavours.

Miwadi Fruit Squash is available nationwide and the RSP is €1.79 for 1 litre bottle.

Pictured is RTE’s Lucy Kennedy alongside 6 year old Andrew Paul and 6 year old Lily Dunne-Flemming both from Dublin launching Miwadifesto.

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