Parents are setting their children a poor example when it comes to road safety, according to a UK survey today.
Around 10pc of parents know a child who has been knocked down in a road accident, the poll by car insurance company Admiral found.
Yet a third of parents, and nearly 10pc of children, admit crossing the road while talking on phones, texting or listening to an iPod/MP3 player.
The survey also showed that 42pc of the 1,317 parents questioned, and 18pc of the 1,000 children aged 7-12 who were polled, did not follow the Green Cross Code when crossing roads.
This is despite the fact that 85pc of parents reckoned the roads had got busier and that 70pc of them felt drivers were going faster.
In addition, 61pc of parents felt motorists were now less considerate to pedestrians than when they were children.
The survey also revealed that 18pc of children argue with their parents because their parents worry about them crossing the road by themselves.
Commenting on the survey findings, Kevin Clinton, head of road safety at the Royal Society for the Prevention of Accidents, said: "Parents and carers have an important role to play in helping their children learn about road safety from an early age.
"Simply walking to school or to the shops together provides fantastic opportunities to start talking about road safety and to put into practice actions like choosing safe places to cross and not being distracted by music, a mobile phone or friends while crossing the road. And, of course, it's important that the adults themselves set a good example."