ALMOST a quarter of children under 10 consider themselves overweight, according to a survey.
Some 28pc have been bullied because of their weight while 26pc have skipped a meal in the hope of losing pounds.
The poll of 1,500 young people aged seven to 18 also found that more than 40pc of under 10s worry about their weight and almost a quarter (23pc) have been on a diet in the past year.
Two thirds (66pc) of this age group admit to weighing themselves, with 37pc doing so regularly.
And 38pc say they are influenced by a "diet obsessed society".
Among youngsters aged 11 to 13, 34pc are not happy with their weight and 61pc worry about it, 45pc have been on a diet, including 15pc in the last year.
Some 77pc of this age group weigh themselves, with half doing so regularly.
And 44pc have been the victim of bullying over their size while 51pc say they are influenced by society's expectations.
Of all the age groups, 13pc say they are on a constant diet, while more than a quarter have visited anorexia websites and 5pc do so on a regular basis.
More than half also said they had heard of people making themselves sick after eating and 16pc think laxatives help weight loss.
More than half of girls surveyed said they want to be a size 10 or smaller when they are older.
The survey was commissioned for the programme Dying To Be Thin: Tonight, which will be aired on ITV1 this evening at 7.30pm.
It was carried out by Onepoll and Youngpoll, which are online survey companies.