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Babybump Maternity has just opened its doors in the Millfield Shopping Centre in Balbriggan.

The brands in- store are: Mamalicious, Picchu, Emma Jane and Mamma Mio.

From work wear and casual wear to party wear, it's all about dressing up your bump, not hiding it, at Babybump.

For example, the popular Mamalicious label ( designed at the same fashion house as Vero Moda and Vila) offers a mixture of prints, trendy styles and affordability.

For that wedding, party or special occasion, Babybump also stocks the beautiful Picchu range of dresses. And since you buy your pre- pregnancy size, that special dress can be enjoyed long after you have had your baby.

Babybump also stocks maternity/ nursing bras and underwear. If all this isn't enough to tempt you, just mention Babybump's advert in this edition of Mothers & Babies and you will get 10pc off. ( Offer ends 31 December 2011. Excludes sale items.)

For more information contact Babybump Balbriggan, t: 01 8415572. Babybump also has two sister shops: Sherbet in Athlone, t: 0906 449033; and Sherbet in Carrick- on- Shannon, t: 071 9623013

Mother & Babies