Irish mum launches online baby boutique while on maternity leave after Instagram inspiration
Welcoming a new baby and opening a new business can often be the most stressful periods of one’s life, but an entrepreneurial mum has managed to juggle both by launching an online boutique while on maternity leave.
Inspired by her own children, mum-of-two Kate Scott (35) launched her online store MoonandBack.ie this week, which was inspired by her struggle to find unique clothing for her firstborn son.
Kate, who is mum to Ryan (2) and six-month-old Emily, recognised the growing Irish appetite for baby fashion on Instagram and was determined to offer Irish parents something different.
After welcoming her daughter Emily earlier this year, Kate spent much of her maternity leave researching Irish and international brands before building her platform online.
Hello November! Hopefully the skies will be as clear as OctoberGetting excited for the launch now with less than a week to go. This stunning dress by @lollipopsdaydreams will be available from Nov 7th on moonandback.ie. Thanks @ringlets_and_rainbows for letting me share #lollipopsdaydreams #moonandbackbaby #hellonovember #babyfashion #toddlerfashion #irishbrand
"It was stressful at times, trying to juggle both but Emily is such an easy tempered baby which helped and my mom also helped out a lot - I couldn't have done this without her," she said.
"My husband was also brilliant in the evenings and early mornings at the weekends, taking the two kids to give me the extra time I needed to work on it."
As well as stocking international brands from as far away as Iceland and Canada, the mum’s website showcases Irish designers Lollipops and Daydreams, Rain+Conker, Bold Bunny and Dusty Boy Designs.
Speaking of her new venture Kate, who lives in Ratoath in Meath with her family, said: “Creating Moonandback.ie has been both fun and challenging at the same time. With the growing trend of baby style on Instagram I wanted to try and bring some new and exciting brands to Ireland.
“Gifting was especially important to me as I know the feeling of receiving a beautifully wrapped baby gift so this was an additional service I wanted to provide. I hope people will enjoy the site, whether they are just browsing or looking for a gift for a much-loved baby or toddler in their life.”