'Costly crèches forced me to set up my firm'
It made financial sense for self-employed Sandra O'Callaghan (35) to stop working rather than pay for childcare.
But after missing the daily challenge, the Dublin mum of three set up delivery business JoeyRoo.com.
She says: "My husband and I were both self-employed software engineers and were bringing home an above-average wage.
"But there was no flexibility. It's not the sort of job where you can drop everything if your child needs to be picked up from crèche.
"We wanted a couple of kids, and with childcare costing at least €1,000 a month we decided it would be best for me to stay home.
"As it happened, after Oisin (now two) we went on to have twins Finn and Oscar (seven months), and there's no way we could have afforded to put them all in crèche.
"But I missed working. While pregnant I had to source a lot of things like cloth nappies in the UK, so I decided to set up an online delivery service of children's products.
"Since starting in April 2011 we're now recording turnover of about €2,500 a month.
"It can be isolating being a stay-at-home mum, and this gives me an outlet that keeps me sane.
"The core reason I set up the business was because of the cost of childcare. If more Irish firms had on-site subsidised crèches, there wouldn't be the same dilemma for working mums."