YouTube named students' 'most loved' brand
YouTube has topped a list of brands students 'love' which also includes Jagermeister, Greggs and Durex.
YouTube has topped a list of 'most loved' brands among UK students which also contains Jagermeister, Greggs and Durex.
The Youth 100 survey found the online video-sharing site was a favourite among 18 to 24 year-olds, beating a number of other highly-regarded technology brands such as Wikipedia, Google, Facebook and Apple, which only managed 24th place on the list.
The results were launched this morning at Google's Campus London near Old Street.
YouTube was bought by Google in 2006 for $1.65 billion. Google itself finished fourth on the survey list.
"YouTube has successfully morphed ‘video’ into a conversation between creators, writers, producers and the audience," said Luke Mitchell of The Beans Group, the company behind the poll.
"They’ve provided a platform where the humble video has been transformed as part of the online revolution that resonates with young people. YouTube are deserving winners."
Researchers created a shortlist of 220 brands by collating mentions of brands on forums, social media and in face-to-face interviews with young people.
This resulting list was sent to students as an online survey in which respondents were asked to choose between 'Love', 'Like', 'No feeling', 'Dislike' and 'Hate'.
High street baker Greggs came 19th on the list, while contraceptive manufacturer Durex could only manage 70th place.
YouTube's parent company Google also topped a global list of 'most-watched companies' according to business profiles on the social networking site LinkedIn earlier this year.
YouTube was created in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who met while working at PayPal.
The Youth 100 top ten brands:
10. Cancer Research
Andrew Marszal Telegraph.co.uk