Monday 21 October 2019

School's reindeer food is just the business for Santa

John Fallon

A group of schoolchildren have come up with a way of raising money -- by making magic food for reindeers.

The pupils from Kilcolgan Educate Together National School in Co Galway have developed a thriving business after a school project took off.

The children in senior class, aged nine to 12, have been learning all the skills of entrepreneurship, from idea generation, marketing and selling skills to book-keeping with the help of a start-up business coach.


Spotting a gap in the market for more choice in foodstuff for Santa's reindeer, the class submitted a business plan to the school's board of management for a loan to cover the start-up costs.

And with funding in place, production began and Magic Reindeer Food has been flying off the shelves ever since.

The magical food, which costs €2, is sprinkled on the lawn on Christmas Eve and the bright crystals attract the eye of Rudolf and the other reindeer, making it easier for Santa to spot where a delivery needs to be made.

School principal Anna Eagleton said the project was a great success.

"I am hugely impressed by the energy and enthusiasm displayed by the children.

"They have learned so much about business, marketing and production, valuable lessons that are not easily taught through textbooks. Another proof that project learning brings so much more to the table than simply teamwork and collaboration," she said.

The class report that the business went into profit in less than 24 hours and expect to be busy keeping up with demand until late on Christmas Eve.

Magic Reindeer Food is available from a number of outlets in Galway. All proceeds from the venture go towards the school.

Irish Independent

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