Saturday 16 November 2019

Research proves what we already knew... Irish men love their mams more than their partners

The research conducted by Tesco found that Irish men spend 7pc more on flowers on Mother’s Day than they do prior to the most romantic day of the year.
The research conducted by Tesco found that Irish men spend 7pc more on flowers on Mother’s Day than they do prior to the most romantic day of the year.

Patricia Murphy

The Irish mam is an iconic symbol in Irish culture and it’s a well known fact that Irish men can have an untouchable soft spot for their old dear but now there’s research to prove it.

A new study has found that Irish men shell out more money on presents for their Mams on Mother’s Day than they do for their partners on Valentine’s Day which says a lot for the state of romance in Ireland.

Read more: Why you're almost certainly more like your father than your mother

The research conducted by Tesco found that Irish men spend 7pc more on flowers on Mother’s Day than they do prior to the most romantic day of the year.

“This Sunday marks the biggest day for flower sales for retailers as shoppers pick up bouquets to show mammies across Ireland how much they are appreciated ,” a spokesperson for the supermarket said.

Read more: Couples who marry before having children are significantly more likely to stay together

“We have looked into comparative sales for the two biggest floral gifting days in the year and the results indicate that shoppers are more likely to surprise their mammies than their Valentines with a bouquet of flowers.

Read more: Irish man admits on live radio that he wants to leave his wife recently diagnosed with MS

“Men do spend more on flowers for their mums on  Mother’s Day than they do on their wives or girlfriends on Valentine’s Day.

“If anything this proves something we already knew,” the spokesperson said.

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