Thursday 12 December 2019

Darren Kennedy: Purple reigns... aubergine is this season's must-have colour

Actress Hailee Steinfeld attends the 2016 American Music Awards
Actress Hailee Steinfeld attends the 2016 American Music Awards
Ribbed wrap top, €19.99 H&M
Guipure lace jumpsuit, €49.95, Zara
Models mark the launch of launch
Darren Kennedy

Darren Kennedy

Universally flattering, aubergine is the colour of the season.

If the arrival of awards season has you seeking party outfit inspiration (and have the figure to pull it off), look to budding style star Hailee Steinfeld who nailed it in this Elie Saab shorts/cape creation at the American Music Awards.

Aubergine is the New Black

Aubergine seems to be enjoying somewhat of a moment — foodies love them and fashion has fallen in love with the shade. Coincidence? Perhaps, but the deep purple hue takes centre stage in this season’s dreamy colour palette. A rich, seasonal shade that is almost universally flattering (its warmth works with every skin tone), you’ll find everything from dresses to accessories in this colour. Given its sophisticated nature and royal connections, this intense purple hue breathes an air of luxury and confidence to any outfit. No wonder it was the go-to shade for plenty of fashion houses including Chanel, Balenciaga and Rodarte. Like navy or black, it’s subtle enough to serve as a neutral. So, whether you decide to layer aubergines together in a tonal outfit or style with other colours, it’s definitely a contender for this season’s most celebrated shade.

Homegrown Hero

IW Q1 Desi (2).jpg
Models mark the launch of launch

The Design & Craft Council’s ‘Made in Ireland’ brand received a massive boost this month with the launch of, a new platform dedicated to championing the wonderful contemporary work being produced all over our island. Featuring pieces by the country’s leading designers and craftspeople, it’s packed with inspiration, images and stories about Irish design talent and their work. Visitors to the site can browse products across three categories — Home & Gift, Fashion & Accessories, and Jewellery. The site features cleverly curated collections to make finding unique gifts — from notebooks to hats and necklaces to pottery — easy. The overall goal is to increase awareness of Irish design and craft at home and abroad, capitalising on the growing international reputation of the sector in recent years.

Top tip

For a rich, opulent dressed-up look, switch your LBD for an aubergine dress and combine other shades of purple, including deep burgundy and rich raisin, for an outfit with real impact.

Twitter: @Darrenken; Instagram: @darrenkennedyofficial

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